Ghanaian singer-songwriter, Noella Wiyaala has revealed that the$50,000 she was offered by telecommunication company, GLO as a sign on fee was insufficient for her brand.
The Vodafone Icons winner explained that she rejected the offer because, the amount was to small as compared to how much she charged for shows and also came with restrictions.
“it’s just mathematics it doesn’t really add up considering the price I charge currently for my show.
“If you put them together and even if I perform five to ten shows in a year, I should be able to make that amount they are offering me. So I think that offer is too small for my brand,”
she revealed in an interview.
As a budding artist, Wiyaala said
“a lot goes into branding and since my brand has been able to attract them, they should know that I take it very seriously”.
Wiyaala also said she felt restricted by the deal because
“it wasn’t just the money which was small but the contract will make you restricted from other competitors.
“And let’s be honest in Ghana we know a lot of the shows are been organized by othertelecos, so it means I will be missing out and there are other things that you won’t be doing so it is more like they will sign you and you’re their property”.
Wiyaala said she is not willing to perform shows at half prices or for free and that is exactly what the GLO contract stipulates, adding that
“at this point in my career I think I’m just rising and for them to just give me that amount, it won’t benefit me.”
The Afro-Pop singer said she could reconsider her decision
“if they really want me to be their ambassador, then they should up their game and let’s talk business”.
The singer has been nominated in the “Best Female West Africa” category at the second edition of AFRIMMA awards ceremony slated for October 10, 2015 and will be held in the United States of America (USA).