Charles Nii Armah Mensah Jnr. popularly known as Shatta Wale has arguably taken over the Ghanaian music industry. After the rebirth of ‘Bandana’ in 2013, Shatta Wale has been consistent in the music industry releasing hit after hit and obviously as controversial as he can ever be.
However, with all Shatta Wale’s popularity in Ghana music for the past years, it’s quite shocking to know that Shatta Wale is anonymous in Nigeria as in the voice of Celestine Osmeilu who doubles as radio presenter and entrepreneur in Nigeria.
According to Celestine, the only two famous Ghanaian artiste in Nigeria are Sarkodie and Becca. In an interview with with Naa Ashorkor` on Showbiz A-Z on Joy FM, the radio presenter said Shatta Wale unknown in Nigeria. He said:
“If you ask an average person in Nigeria who are their top two artistes from Ghana, they will mention Sarkodie and Becca….Shatta Wale won’t be in the picture”.
He reiterated that Sarkodie and Becca have management companies in Nigeria that market and promote their music. However, the same cannot be said about the most influential artiste in Ghana now, Shatta Wale.
“If Shatta Wale keeps doing his thing within the shores of Ghana and not think outside of Ghana, Shatta Wale will remain that local Ghanaian artiste,” Celestine Osemeilu advised.
He concluded that Shatta Wale should form alliances and partnerships with management companies in other countries in order to extend their influence.