The talk of town in Ghana this week has been how a star-studded concert organised by Menzgold flopped in Nigeria. What was meant to be a massive announcement of his arrival in Nigeria last Friday night in Lagos, turned into a sort of bad night for Ghanaian businessman, Nana Appiah Mensah, the CEO Menzgold. Menzgold put together a mega concert to mark their launch in the Nigeria market, but the NAM1 has been left shocked by the outcome of the event, that we are told cost him $800,000 that’s a whooping GHS 3.7 million.
Apart from the low turn-out that marred the event, the reaction that followed what happened at the concert in Lagos, has been negative back in Ghana, as well. At a point during the show, it was only Menzgold and Zylofon staff that were left cheering Ghana artistes during their performances. The Menzgold boss was uncomfortable for the most part of the time he spent at the event, CityScoop sources revealed.
The outcome of the concert has even started a light note feud between Ghanaians and Nigerians. With Ghanaians accusing Nigerians of showing apathy towards the concert. The issue, that has been dominating major entertainment discussions in Ghana has triggered a new campaign tagged ‘Play 80% Ghanaian Music’, Which was launched this week by leading celebrities in Ghana to force radio and television in the country to play less of Nigerian music.
Nigerian artistes paid by the organizers are also accused of not pushing the concert to their followers. One of the Ghanaian artistes on the show was even quoted to have confirmed the lackadaisical welcome they received in Nigeria upon her return to Accra.
Nana’s disappointment, according to those close to him is how the show failed to live up to its billing despite the huge funds invested into the project. The event was put together by State of Mind Entertainment owned by the Nigerian husband of newly wedded singer, Becca who is under Zylofon Music label and is close to the founder, Nana.
Checks revealed that the event was not well publicized in Nigeria and despite a robust lineup of Nigerian artiste (whose bills run into hundreds of thousands in US currency), the turn out was so low. The fact that it was a free show also made the outcome worrisome.
The organisers paid Nigerian artistes, 2face, Patoranking, M.I, Phyno, Olamide, Ycee, Tekno and Niniola, as well Nigerian DJs, Neptune and Obi. All the artistes signed on to Zylofon Music record label namely; Shatta Wale, Stonebwoy, Becca, Kumi Guitar, Joyce Blessing and Obibini were on the show too. The event was to present them to Nigeria, but the outcome was something totally different.