Ghana’s Highlife sensation, Bisa Kdei has made an interesting revelation on BBC.
Bisa Kdei who is currently in the United States of America for concerts told BBC Africa why he is strongly championing traditional music which is the highlife music for the new generation. The ‘Mansa’ hitmaker in a two-minute thirty seconds interview explained what motivates his kind of song, music videos and touched on other things.
“We have some qualities in highlife music. The way we play are instruments is very different even though we use foreign instruments”
Bisa Kdei also revealed how difficult it is for him to sell highlife music to the outside world.
“it is difficult to sell your genre of music to the world in this era but to me as a highlife artiste I think it is best to stay original. To do a highlife music, it doesn’t really matter the type of language you use. It is just staying original and doing what you love”
Talking about his “Breakthrough” album to BBC Focus on Africa he said
“it is to tell the world that we can breakthrough with Highlife music no matter where you are from or no matter what language you are using”
Born Ronald Kweku Dei, the highlife artiste revealed to the world what motivates most of the concepts behind his music videos, he disclosed
“I choose to shoot music videos hat will inspire people and will tell stories.”
“Most of my songs tell stories about my life and things that go on around us so targeting the international market, I think I need to use my videos to explain what I’m saying because I cannot do subtitling.”